by Nathan Thompson | Dec 12, 2025 | RevOps
Customer journey maps often become colorful artifacts that get attention in a kickoff and then fade from use. The stakes for getting the experience right are concrete. More than half of customers will switch to a competitor after a single unsatisfactory experience, so...
by Nathan Thompson | Nov 24, 2025 | Sales
When 76.6% of sellers miss quota, traditional forecasting has a problem. The hidden driver is not effort, it is human bias. From sandbagging to happy ears, these habits drag accuracy down and lead to unrealistic quotas. Do not remove human judgment, pair it with an...
by Nathan Thompson | Nov 21, 2025 | Marketing, RevOps, Sales
The quota attainment crisis is no longer a secret. A staggering 84% of sales repsย missed it last year, and the problem runs deeper than just setting the right number. Even when companies lower their targets, the gap persists. Fullcastโs 2025 GTM Benchmarks Report...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
