Jared Barol: Vertical Strategy: How to Invest Smarter, Not Faster
Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact. For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required...
Noah Marks: How RevOps Aligns Teams for Growth
Scaling a company isn’t just about increasing revenue—it’s about ensuring every team, process, and decision is aligned to drive sustainable growth. According to Noah Marks, SVP and Head of Commercial Strategy and Operations, that’s where RevOps comes...
3 Common Misconceptions about Capacity Planning
Go-to-Market leaders are often asked to predict the future—for example, that customer success will expand its office space, marketing will implement new software, or that two sales reps will be promoted, four will leave, and only one will return. Wouldn’t it be great...
