Pipeline vs. Top-Down Forecasting: Which Delivers True Accuracy?
If forecasting feels like a constant struggle, you are not alone.ย 93% of sales leadersย cannot forecast revenue within five percent of their actual number, creating a costly disconnect between expectations and results. The root cause is clear. Leadership sets...
How to Build the World’s Best GTM Plan: The 5 Things That Matter
Creating a go-to-market plan is foundational for any business seeking sustained growth and competitive advantage. But what separates the most successful GTM strategies from the rest?ย The distinction is focusing on the fundamentals that truly make a difference.ย From...
