What is a Marketing Funnel? Your Path to Predictable Growth
With 79% of leads never converting to sales, most funnels leak revenue. The leaks happen when the funnel sits in a silo instead of tying directly to the way you plan, staff, and sell. The core RevOps challenge: funnels are often disconnected from sales planning,...
Marketing vs. Advertising: What’s the Difference?
Is marketing just a fancier word for advertising? Many leaders use the terms interchangeably, which leads to wasted spend and misaligned Go-to-Market (GTM) plans. Getting it right is not academic; it is essential for anyone responsible for revenue growth. With the...
How Agentic AI Can Transform 5 Industry Verticals
Businesses aren’t hesitant to lean into agentic AI; they’re enthusiastically embracing this powerful new form of AI. An impressive 79% of companies already have started adopting agentic AI, according to PwC industry research. Moreover, 88% of companies say they’re...
