AI in Marketing: Start Building a Unified Revenue Engine
AI budgets keep climbing. Analysts forecast the global market for AI in marketing will exceed 107 billion by 2028, signaling the next phase in the evolution of digital marketing. Yet too many teams see rising costs without better forecast accuracy, faster cycle times,...
Sales and Marketing Alignment with Justin Rishidi
The battle between sales and marketing is a constant in many businesses. Marketing generates leads, only for sales to claim they are unqualified. In turn, marketing accuses sales of not following up on perfectly good opportunities. This classic conflict is a frequent...
How to Build a Marketing Data Strategy That Drives Revenue
Modern marketing teams collect more data than ever, yet many organizations struggle to turn it into a strategic asset. If you feel like your data isn’t working as hard as it could, you’re not alone. In fact, a recent study found that 87% of...
