Read the 2026 Benchmarks Report Now!
by FULLCAST | Apr 24, 2026 | Uncategorized
A high-intent demo request hits your system at 9:47 AM. Your routing logic assigns it to a rep already at 140% capacity, covering a territory they don’t own, for an account outside their expertise. Six hours pass before anyone responds. By then, the prospect has...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
