Read the 2026 Benchmarks Report Now!
by FULLCAST | Mar 17, 2026 | Uncategorized
The intent data market is projected to reach $8.3 billion by 2028, according to industry analysts. Yet only 25% of B2B companies actually use intent tools, per recent B2B marketing surveys. Intent-based campaigns drive 93% higher conversion rates over traditional...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
