Read the 2026 Benchmarks Report Now!
by FULLCAST | Apr 27, 2026 | Uncategorized
More than half of all employees say incentive-based pay motivates them to perform better at work. According to a recent survey, 57% of respondents say working for commissions or bonuses drives them to do a better job. Yet most revenue teams still struggle with...
by FULLCAST | Apr 15, 2026 | Uncategorized
Workers who receive consistent bonuses or incentives are eight times more engaged than those who don’t. That’s not a marginal improvement. It’s the difference between a sales team that hits number and one that quietly disengages, misses quota, and...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
