Channel vs. Direct Sales Quotas
Most companies set their sales reps up to fail. According to Salesforce, 67% of sales reps do not expect to meet their quota this year, a problem compounded by the fact that 84% missed their targets last year. This widespread failure is not about effort; it is a...
How to Write a Positioning Statement For Your GTM Strategy
In a crowded market, clarity creates advantage. With 77% of consumers preferring to buy from brands that share the same values, a strong identity signals who you serve and why you matter. Yet, many companies jump straight to go-to-market execution. They design...
Integrated Marketing Campaigns Explained
Your marketing team launches campaigns and your sales team works territories. But are they operating from the same plan? Too often, the answer is no. The result is wasted spend and missed revenue targets. An integrated marketing campaign is more than a multi-channel...
