Read the 2026 Benchmarks Report Now!
by FULLCAST | Mar 27, 2026 | Uncategorized
Customer acquisition costs 5-25x more than retaining existing customers, according to research from Bain & Company. That single data point should reshape how every revenue leader allocates budget, designs territories, and compensates their teams. Yet most...
by FULLCAST | Mar 13, 2026 | Uncategorized
For 90% of buyers, experience matters as much as the product itself. That statistic reveals why the revenue you already have is never guaranteed. Gross Revenue Retention (GRR) measures how well your organization protects its existing recurring revenue, and it’s...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
