by Erick Ramírez | Jan 28, 2026 | Marketing
How brands win on Google has fundamentally changed. Ranking number one is no longer the ultimate prize. Being the cited authority in Google’s AI Overviews is the new benchmark for success. The data shows that the top spot still matters immensely, giving brands...
by Erick Ramírez | Dec 19, 2025 | Marketing
The front door to your brand is now AI-powered. According to McKinsey, about 50% of Google searches already have AI summaries, a figure expected to reach 75% by 2028. Ignoring this channel is no longer an option. For Go-to-Market (GTM) leaders, this calls for a...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
