We’ve been talking a lot about Revenue Operations lately. We’ve explored how it’s evolved and reshaped go-to-market strategies, especially how sales, marketing, and customer success professionals find their way into RevOps roles. But there’s one angle we haven’t...
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
You’ve read about the impact of AI-based prospecting; Now, see it yourself! Amy Osmond Cook, Ph.D. Cook, co-founder and CMO, Fullcast, and Celena Ashcar, Enterprise Sales Director, Fullcast, joined other industry thought leaders for the Hardskill Exchange: AI...
Have your RevOps and sales team lost that lovin’ feeling? For Tyler Morrow, director of corporate sales at Qualtrics, expanding the definition of a “win” is key for keeping your sales team motivated and focused while reinforcing the importance of working together and...
It’s never bad for businesses to invest in understanding who their customers are. Companies that excel at creating personalized experiences for customers generate 40% more revenue than those that are just average, according to industry research by McKinsey &...
