Nick Robin: What Should (and Shouldn’t) Be Centralized in RevOps
Nick Robin knows how to build effective revenue operations models. Although there is a pattern of give-and-take in most RevOps models, Nick says some areas are non-negotiable. For example, emotional intelligence and centralized go-to-market functions. Here’s...
Is RevOps Merely SalesOps in Disguise?
RevOps is often viewed as the “silver bullet” to siloed decision-making and data, but most of the attention falls on sales and marketing, with teams answering to either the chief revenue officer or the chief marketing officer. But you can’t expect to create a...
