by Nathan Thompson | Nov 17, 2025 | Marketing
Pipelines stall when marketing treats demand gen and lead gen as rivals. That either-or mindset fragments strategy, slows pipeline, and constrains growth. While 91% of marketers say lead generation is their most important goal, a successful strategy requires more than...
by Nathan Thompson | Nov 13, 2025 | Blog
With 91% of marketers calling lead generation their most important goal, filling the sales pipeline remains a top priority for GTM teams. For modern revenue organizations, the goal is not volume for volume’s sake; it is a reliable pipeline that converts. Lead...
by Nathan Thompson | Nov 12, 2025 | Blog
With 70% of marketers reporting their demand gen budgets will increase, leaders need a clear plan to turn that spend into pipeline and revenue. At many companies, demand generation sits apart from sales and RevOps, which creates a gap between awareness and actual...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
