A CRO’s Guide to RevOps: Bridging the Gap Between Accountability and Control
Gartner estimates that 75% of the highest-growth companies will adopt a RevOps model by 2025. The reason is simple: it solves the modern CRO’s core dilemma of accountability without control. As a CRO, you are accountable for the entire revenue number, yet you lack...
The Hidden CRO Commission Challenges with Brennan Petar
The leap from top-performing individual contributor to executive leader is where most careers stall. It demands a complete reinvention of your mindset, skills, and strategic value. Brennan Petar, President of Hāpara, is a leader who has successfully navigated this...
The Modern CRO Role Definition (& Why Most Get It Wrong) | Warren Zenna
The title “Chief Revenue Officer” is one of the most misunderstood in the C-suite. Too often, companies hire a CRO expecting a supercharged VP of Sales, only to be disappointed when revenue growth stalls. This widespread confusion creates silos, misaligns...
