by Nathan Thompson | Nov 24, 2025 | Blog
The title “Chief Revenue Officer” is one of the most misunderstood in the C-suite. Too often, companies hire a CRO expecting a supercharged VP of Sales, only to be disappointed when revenue growth stalls. This widespread confusion creates silos, misaligns...
by Nathan Thompson | Nov 17, 2025 | Blog
Go-to-Market (GTM) strategies are in constant flux, forcing companies to adapt or fall behind. This puts the Revenue Operations function in the spotlight and raises a critical question for C-suites and RevOps leaders: Where should this function report to have the...
by Whitney Merrill | Oct 3, 2025 | Blog
Is your company using RevOps? Maybe. If you’ve introduced initiatives for sharing data and goals, implemented digital transformation and team collaboration, and designed data-driven, revenue-focused go-to-market strategies, it’s RevOps, right? Almost. True RevOps...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
