Content Marketing 101: The RevOps Guide to Fueling Your GTM Engine
Content marketing generates leads for 87% of B2B marketers. For RevOps leaders, the question is not whether content works. It is whether it works for your Go-to-Market engine. Many organizations isolate content inside marketing, disconnected from revenue operations....
Kristen Sweeney: Turn Freelance Writing Into a Thriving Agency
Meet Kristen Sweeney, the latest guest on Go To Market with Dr. Amy Cook. Kristen’s path to becoming a sought-after expert in content and thought leadership wasn’t a straight line. Instead, it was a winding, organic journey fueled by curiosity, creativity, and grit....
