A RevOps Guide: How to Audit Your Content for AI Search Citation
In June 2025, AI referrals to top websites spiked 357% year over year. AI search, including Google AI Overviews, is now the front door for your prospects. If AI misreads or ignores your content, you lose control of your brand narrative and how your value shows up in...
What Is Content Marketing? A GTM Leader’s Guide
With the global market for content marketing projected to reach $2 trillion by 2032, content is no longer just a marketing tactic. It is a core business function. At its most basic, content marketing is the practice of using valuable information to attract, engage,...
How to Repurpose Gated Content for AI Search
AI search is changing the rules of discovery. With research showing that AI Overviews can cause a 15–64% decline in organic traffic, revenue teams can no longer hide their best insights behind lead forms and expect to be found. The challenge is not just being visible...
