by Nathan Thompson | Feb 18, 2026 | Marketing
By 2026, Gartner predicts that organic search traffic will decline by 25 percent. That change is already reshaping how buyers find you. The front door to your brand is now an AI. Your visibility within models like ChatGPT, Gemini, and Perplexity is now critical. If...
by Nathan Thompson | Dec 26, 2025 | Marketing
Most brands lack visibility into how AI models describe them to potential buyers. While you refined your message, generative AI became a primary entry point for B2B discovery, and you may not like what it says about you. This is the next step in the evolution of...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
