by Nathan Thompson | Dec 22, 2025 | Sales
Spreadsheets slow teams down and make territory plans stale within weeks. Some sources report an average 15% increase in sales revenue when companies optimize their territories. In today’s market, effective sales and territory management is not just an ops...
by Nathan Thompson | Dec 22, 2025 | Sales
Nothing burns out a sales leader faster than a broken territory plan. Poor territory management creates unmanageable stress for sales leaders and can lead to 18% lower quotas. This is not just an administrative headache; it is a critical failure in go-to-market...
by Nathan Thompson | Nov 28, 2025 | RevOps
Despite record investments in sales tech, Fullcast’s 2025 Benchmarks Report found that nearly 77% of sellers still missed quota last year. A primary culprit is the outdated, spreadsheet-driven approach to territory management. In fact, one analysis suggests that...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
