by Nathan Thompson | Dec 1, 2025 | Blog
In a market where every rep counts, the stakes for sales compensation are high. According to a recent Xactly report, 87% of sales teams areย struggling to meetย or exceed their quota targets. In that reality, equip every new seller with a clear, motivating compensation...
by Nathan Thompson | Nov 21, 2025 | Uncategorized
Most sales leaders cite the standardย 60:40 ratioย of salary to commission. Too often, leaders build compensation plans in disconnected spreadsheets, separated from territory design, quota setting, and the overall GTM strategy. The result is predictable: Slack threads...
by Nathan Thompson | Nov 19, 2025 | Sales
If your team debates every commission check, the problem is not your reps. It is a broken compensation process. In the past year,ย 66% of companiesย overpaid or underpaid commissions. Disjointed systems and spreadsheets create friction, limit visibility into performance...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
