Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 12, 2026 | Marketing
Most companies write playbooks for humans. In the age of AI, your most important audience is the algorithm that guides your team. For AI to provide accurate coaching, forecasting, and deal intelligence, it must understand your GTM strategy, not just isolated rules....
by Nathan Thompson | Jan 2, 2026 | Uncategorized
While AI adoption is speeding up, the most successful organizations are focusing on something else. A recent study found they devote 70% of their effort to people and processes, not just technology. For GTM leaders, that creates a clear tension: the push for AI-driven...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
