Read the 2026 Benchmarks Report Now!
by FULLCAST | Mar 12, 2026 | Uncategorized
Everyone says they want agentic AI in their marketing strategy. But very few organizations can explain what that actually means—or how to operationalize it. According to McKinsey & Company’s report, The State of AI, AI adoption has reached mainstream levels across...
by FULLCAST | Mar 11, 2026 | Uncategorized
An estimated 95% of generative AI pilot programs fail to achieve rapid revenue acceleration. This high failure rate isn’t a surprise to most RevOps leaders. They know you can’t build a skyscraper on a shaky foundation. The hard truth is that these initiatives fail...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
