A RevOps Guide to Quota Setting in GTM Planning
In 2024, a staggering 84% of sales reps missed quota. That is not a rep problem. It is a GTM problem. Leaders design ambitious go-to-market plans in the boardroom, then watch them collapse when those plans hit disconnected, unrealistic sales targets. Many teams treat...
The Evolution of Sales Planning: From Static Spreadsheets to AI
By 2025, an estimated 80% of B2B sales interactions will happen in digital channels. That digital-first reality has undermined the old assumptions behind annual, spreadsheet-heavy sales plans. Many revenue teams still plan once, then spend the year patching a plan...
AI Forecasting Accuracy: Why Your GTM Plan is the Problem
Machine learning methods often surpass traditional forecasting in accuracy. So why do so many AI-powered sales forecasts still feel like guesswork for revenue teams? Revenue leaders invest in predictive analytics expecting clear decisions and reliable predictability....
