by Nathan Thompson | Dec 31, 2025 | Uncategorized
While AI adoption is surging, most companies are not ready to put it to good use. According to Cisco’s 2024 AI Readiness Index, Only 13% of companies globally are ready to leverage AI to its full potential. This readiness gap leads to wasted investment and...
by Nathan Thompson | Dec 10, 2025 | Marketing
The endless debate over account-based marketing (ABM) and inbound marketing misses the point. A widely cited survey reports that 87% of marketers see ABM delivering a higher ROI than other strategies, which raises the stakes on the decision, yet most comparisons stay...
by Nathan Thompson | Nov 28, 2025 | Uncategorized
According to our latest research, a staggering 76.6% of sellers missed their quota in the first half of 2025, revealing a major gap between planning and performance. This is not just a sales issue. It signals structural misalignment across the revenue engine. The...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
