Read the 2026 Benchmarks Report Now!
by FULLCAST | Apr 1, 2026 | Uncategorized
Why do some companies achieve 80% success with their AI initiatives while others stall out at just 37%? The technology isn’t the problem. Disconnected processes, siloed data, and misaligned teams sink most AI go-to-market efforts. To raise your odds and de-risk your...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
