by Nathan Thompson | Nov 18, 2025 | Blog
The AI agents market is projected to reach $103.6 billion by 2032, roughly thirty times larger than today. For Revenue Operations leaders, AI terminology and claims can blur what matters. The question is how these technologies address core problems: disjointed...
by Nathan Thompson | Oct 28, 2025 | Blog
While the promise of agentic AI is transformative, Gartner predicts that over 40% of projects will be canceled by the end of 2027. Projects get canceled because of escalating costs, unclear business value, or inadequate risk controls. The pattern is familiar to GTM...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
