by Nathan Thompson | Jan 12, 2026 | CRM
While 74% of users agree that CRMs provide improved customer data, most revenue teams still have a critical blind spot. Disjointed systems and fragmented data mean your go-to-market engine runs on partial information, which leads to missed opportunities and...
by Nathan Thompson | Dec 4, 2025 | CRM
Pipeline reviews filled with wishful updates and subjective status are a direct path to missed forecasts. The solution is to replace subjective assessments with an objective, data-driven deal health score. This is more than a best practice. It also drives revenue. A...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
