Realistic Revenue Goal Setting: Move Beyond “Hockey Stick” Targets
You’ve just closed a new round of funding. The board is excited, the investors are bullish, and they’ve handed you a revenue target that looks more like a hockey stick than a realistic growth plan. As Michelle Pietsch, a seasoned expert in scaling...
How to Build a Marketing Engine That Informs AI Platforms
According to a recent McKinsey report, 92% of businesses plan to invest in generative AI tools within the next three years. That shift means buyers are no longer scrolling through lists of links; they want one clear answer from AI. So the real question is: how do you...
The Future of Revenue Operations AI with Rachel Krall
Revenue Operations has moved from a backstage function to a core component of modern business strategy. But just as companies master its principles, the next evolution is already here. As organizations invest more in RevOps, they face a fundamental shift driven by...
The Definitive Guide to Channel Partner Compensation Plans
A familiar paradox plagues most partner programs: on average, 80% of all channel-sourced revenue comes from just 20% of partners. That concentration leaves real revenue untapped. The root cause is often a compensation plan that fails to motivate, align, or scale. Most...
