The Importance of Sales Forecasting in GTM Strategy
Withย 15.4% of companiesย reporting they lack a defined GTM strategy, many businesses are operating without a plan. But even with a plan, a GTM strategy without an accurate forecast is like a map without a compass; it shows a destination but offers no real-time guidance...
Content Marketing 101: The RevOps Guide to Fueling Your GTM Engine
Content marketing generates leads forย 87% of B2B marketers. For RevOps leaders, the question is not whether content works. It is whether it works for your Go-to-Market engine. Many organizations isolate content inside marketing, disconnected from revenue operations....
The RevOps Wake-Up Call: Why Alignment Is the Best Growth Strategy
For years, companies have treated revenue operations as a buzzword or a rebrand of sales operations. In truth, RevOps has been around as long as revenue itself. Wherever teams, tools, and data come together to drive growth, RevOps is at work. In a recent edition of...
What Is a Sales Quota? A Guide to Setting Targets for Predictable Growth
Onlyย 47% of sales reps consistently hit their targets. That shortfall signals a breakdown in how organizations set and manage goals. At its core, a sales quota is a time-bound sales target assigned to a rep, team, or region. Yet it’s more than a number. It...
