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Why Your Company’s Most Valuable Sales Asset Is the Network Already Around You

Why Your Company’s Most Valuable Sales Asset Is the Network Already Around You

The most underutilized asset in your revenue engine isn’t a new tool or AI-powered sequence — it’s the relationships already surrounding your company. Olivier Roth, co-founder and Chief Growth Officer at The Swarm, joins the Go-to-Market podcast to explain how leading sales teams are mapping and activating their networks to replace cold outreach with high-converting warm introductions.