EBOOK
Navigating the Final Frontier
Do you approach Go-to-Market thinking you can build GTM teams, hit initial revenue targets, AND THEN invest in people, processes, and technology to ensure that it all works well together? Unfortunately, the speed of business and the rate of innovation no longer allows for this launch pattern. You need a new mission, and an experienced captain to lead you through the GTM space. The final frontier.
In this ebook, Whitney Merrill, Go-to-Market and RevOps Expert, addresses “Why now?” and explores why adopting a RevOps mindset can help your company:
- Navigate shifts in customer expectations
- Stay agile in rapidly-paced GTM
- Understand how AI elevates automation for targeted data-driven analytics and strategies
- Prepare for takeoff for faster revenue growth via collaborative team alignment
