A Vertical GTM Strategy Playbook with Jared Barol
Many companies with a strong horizontal product eventually face a critical question: When is the right time to specialize and launch a vertical market strategy? The risk of diluting focus is high, but the potential rewards include deeper market penetration and...
Is It Time To Verticalize?
Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
Jared Barol: Vertical Strategy: How to Invest Smarter, Not Faster
Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact. For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required...
