Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 29, 2026 | Sales
The tension between your Sales Development Representatives (SDRs) and Account Executives (AEs) over compensation is more than a morale problem; it drags revenue. When perceived unfairness drives a wedge between your pipeline generators and deal closers, it creates...
by Nathan Thompson | Nov 25, 2025 | Sales
From prospecting to retention, every role on your revenue team drives a specific outcome. Do their compensation plans match? When pay structures miss the mark, performance drops. Our 2025 Benchmarks Report shows that 77% of sellers missed quota last year, a clear sign...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
