Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 30, 2025 | Sales, Uncategorized
Your team just finalized its annual sales plan after weeks of painstaking work. Quotas are set, territories are drawn, and the strategy is locked in. Thereโs just one problem: itโs already obsolete. A well-structured plan is critical, but the market changes faster...
by Nathan Thompson | Dec 22, 2025 | Sales
You spend weeks crafting the perfect sales plan in a spreadsheet. By the end of Q1, market shifts, new competitors, and internal changes have already made it obsolete. The problem is not your strategy but its static format. A plan locked in a folder is a roadmap to...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
