Sales is a high-stakes game where the pressure to deliver results never lets up. Keeping a strong pipeline, meeting quotas, and balancing short-term wins with long-term growth can be a constant challenge. In this episode of Go to Market with Dr. Amy Cook, sales...
Former executive at Domo, Simplus and Adobe joins fast-growing revenue operations SaaS platform. Salt Lake City, Utah—Feb. 3, 2024—Fullcast, the leading platform for go-to-market (GTM) operations, today announced the appointment of Pete Shelton as chief revenue...
Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
In the early 2000s, Ryan Westwood, CEO at Fullcast, was dabbling in revenue operations before people recognized that aligning sales, marketing and customer success teams with shared revenue-focused goals was even a thing. Through a series of connections early in his...
