by Nathan Thompson | Dec 29, 2025 | Uncategorized
Most B2B content is a guess. Marketing teams create what they think buyers want, which is why a staggering amount of it is never even used by sales. The problem is a fundamental disconnect: marketers are too far removed from the day-to-day conversations that reveal...
by Nathan Thompson | Dec 26, 2025 | Sales
Your sales calls already reveal why deals stall, which competitors show up, and where your pricing or product creates friction. AI sales tools canย increase leads by 50%, reduce costs by 60%, and shorten call times by up to 70%, but the bigger win is using the...
by Nathan Thompson | Dec 17, 2025 | Sales
Your Go-to-Market Plan Is Leaking Revenue, and Disjointed AI Tools Are Not the Answer While many teams are adopting AI, few are using it to systematically diagnose and fix the root causes of inefficiency. This is a critical mistake, as a recent study foundย 91% of...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
