by Nathan Thompson | Feb 3, 2026 | Sales
It’s the start of the quarter, and your sales plan is already collecting dust. This scenario is all too common, creating a disconnect between strategy and reality. In fact, fewer than half of all salespeople feel their pipeline is accurate, a problem that often begins...
by Nathan Thompson | Jan 27, 2026 | Sales
A formal business plan more than doubles your chances to secure investment capital, yet most sales plans fail before the first quarter ends. The reason is simple: teams design them as static documents. Built in disconnected spreadsheets, these plans go out of date the...
by Nathan Thompson | Dec 26, 2025 | Sales
Most sales plans are obsolete the moment they’re finished. Your team spends weeks debating targets, territories, and quotas, only to capture the final version in a spreadsheet that quickly falls out of sync with the market. The plan becomes a static artifact instead...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
