Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 7, 2026 | RevOps
Poor data quality generates an average ofย $12.9 millionย in annual organizational costs. That figure signals a deeper data trust deficit that undercuts forecasts, slows growth and weakens leadershipโs confidence in the numbers. Many RevOps teams respond with periodic...
by Nathan Thompson | Dec 11, 2025 | RevOps
Poor data quality costs the average business $12.9 million annually. For Revenue Operations teams, this is not an abstract problem. It is a direct threat to quota attainment and forecast accuracy. Disjointed systems and manual processes create data chaos, leading to...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
