by Nathan Thompson | Dec 10, 2025 | Sales
Highly data-driven organizations are three times more likely to report significant improvements in decision-making. Yet during the quarterly forecast call, many revenue leaders still lean on subjective opinions, incomplete CRM data, and reps’ gut feelings. The problem...
by Nathan Thompson | Dec 3, 2025 | Sales
Missed forecasts are not a reporting problem but a relationship problem. When buyers go quiet and deal health is opaque, leaders get surprised, reps lose time, and revenue slips. Generative AIs have not only matched but actually outperformed humans in emotional...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
