by Nathan Thompson | Nov 28, 2025 | Blog
With 41% of internal audit teams now using or planning to use generative AI this year, as Gartner reports, manual, time-consuming reviews are giving way to faster, data-backed analysis. For revenue teams, that shift is urgent. Hidden content gaps quietly stall deal...
by Nathan Thompson | Nov 24, 2025 | Blog
The global SaaS market is on a trajectory to surpass nearly $300 billion by the end of 2025. That surge expands the opportunity and increases the cost of missteps, so your marketing must be precise, aligned, and measurable. SaaS marketing means building and growing...
by Nathan Thompson | Nov 4, 2025 | Blog
With 79% of leads never converting to sales, most funnels leak revenue. The leaks happen when the funnel sits in a silo instead of tying directly to the way you plan, staff, and sell. The core RevOps challenge: funnels are often disconnected from sales planning,...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
