Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 26, 2025 | Uncategorized
According to Salesforce’s 6th State of Sales report, onlyย 28% of reps met their quota in 2023. That result signals a planning problem, not a talent problem. Relying on last yearโs number plus a percentage leads to unrealistic targets, discouraged reps, and...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
