• SUPPORT
    • Help & Documentation
    • Plans and Pricing
    • Refer a Client
  • LOGIN
  • BOOK A DEMO
Fullcast
  • PRODUCTS
      • Fullcast Platform Overview
      • Fullcast Plan – Territory Management
      • Fullcast Revenue Intelligence – Forecasting
      • Fullcast Copy.ai – AI Workflows
      • Fullcast Performance – Sales Coaching
      • Fullcast Pay – Commissions
  • SOLUTIONS
      • TEAMS
      • CMO
      • CRO
      • CFO
      • CIO
      • COO
      • Marketing Teams
      • Sales Teams
      • RevOps Teams
      • USE CASES
      • Territory Design
      • Quota Management
      • Capacity Planning
      • Commissions Management
      • Data Hygiene & Enrichment
      • SERVICES
      • Managed Services
      • Revenue Insights
      • INDUSTRIES
      • Healthcare
      • Financial Services
      • B2B SaaS
      • Media Services
      • Private Equity
  • CUSTOMERS
  • RESOURCES
      • RevOps Advantage Book
      • Case Studies
      • Events
      • Premium Content
      • Podcast
      • Webinars
      • Tools & Calculators
      • Integrations
      • Plans and Pricing
      • Blog
  • COMPANY
      • About
      • Our Story
      • Leadership
      • Foundation
      • Newsroom
      • Partners
      • Security
      • Support
      • Careers
      • Contact
Select Page
A Modern Guide to Seasonality in Sales Capacity Models

A Modern Guide to Seasonality in Sales Capacity Models

by Erick Ramírez | Jan 30, 2026 | Sales

Does your annual sales capacity plan feel disconnected from reality just a few weeks into the new year? You are not alone. Most companies build static, top-down models that ignore the predictable peaks and valleys of seasonal demand, leading to missed forecasts,...
A RevOps Guide to Forecasting Marketing-Sourced Pipeline

A RevOps Guide to Forecasting Marketing-Sourced Pipeline

by Erick Ramírez | Jan 29, 2026 | Marketing

Traditional pipeline methods fail most sales teams, with only 20% able to forecast with over 75% accuracy. While this challenge affects the entire revenue organization, the most volatile and misunderstood variable is often the marketing-sourced component. Gut-feel...
How Quota Misalignment Destroys Forecast Accuracy (And the RevOps Framework to Fix It)

How Quota Misalignment Destroys Forecast Accuracy (And the RevOps Framework to Fix It)

by Erick Ramírez | Jan 28, 2026 | Sales

According to a recent study, 72% of reps missed quota in 2023. Our own 2025 Benchmarks Report confirms this trend, finding that 76.6% of sellers missed their number. When the forecast slips, the default response is to scrutinize deal stages and rep commits. Your...
The B2B Guide to Storytelling in Marketing: From GTM Plan to Sales Pitch

The B2B Guide to Storytelling in Marketing: From GTM Plan to Sales Pitch

by Erick Ramírez | Jan 27, 2026 | Marketing, Sales

Storytelling adoption grew 46% in 2024. Yet for B2B revenue leaders, much of the advice still feels impractical. Vague talk about brand identity and consumer examples misses the point: you must build your story on data. Use this framework to move beyond generic brand...
A RevOps Guide to Forecasting for Multi-Product Companies

A RevOps Guide to Forecasting for Multi-Product Companies

by Erick Ramírez | Jan 22, 2026 | Uncategorized

Companies that master data-driven forecasting techniques grow 19 percent faster than those relying on guesswork. Yet for organizations managing multiple products, this can feel out of reach. As your portfolio expands, complexity grows exponentially, turning reliable...
« Older Entries
Next Entries »

Recent Posts

  • Revenue Growth Planning: How to Build a System That Actually Drives Results
  • Custom Software vs Off-the-Shelf Software: Which Delivers Better ROI for Growing Revenue Teams?
  • Build vs Buy Strategy: A Framework for Revenue Technology Decisions in 2026
  • Build vs Buy Framework: A Strategic Guide for Revenue Leaders in 2026
  • Software Build vs Buy Analysis: A Complete Decision Framework for 2026

Recent Comments

No comments to show.

FULLCAST YOUR GO-TO-MARKET
STRATEGY TODAY

FULLCAST YOUR
GO-TO-MARKET
STRATEGY TODAY

LEARN MORE
SOC logo
GDPR Compliant logo

Fullcast, Inc.
Phone: 86-fullcast

  • Follow
  • Follow

ABOUT US

  • About
  • Products
  • Careers
  • Transparency in Coverage Rule

JUMP TO

  • Home
  • Newsroom
  • Blog

LEGAL

  • Privacy Policy
  • Website Terms of Service
Terms of Service Privacy Policy Responsible Disclosure Contact Cookie Preferences Do Not Sell or Share My Personal Information
© Copyright 2025 Fullcast, Inc. All rights reserved.

We are excited to announce that Fullcast has acquired Commissionly!

READ THE NEWS HERE

Bala Balabaskaran

Chief Technology Officer

  • Follow

Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.

As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.

So Bala built something better.

With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.

Ryan Westwood

Chief Executive Officer & Co-Founder

  • Follow
Ryan Westwood is a serial entrepreneur with three successful exits, including Simplus, which scaled from zero to over $400M before being acquired by Infosys. At Fullcast, Ryan brings his vision for transforming how companies go to market—backed by his deep experience leading high-growth businesses. He's been recognized as Ernst & Young’s Entrepreneur of the Year and Utah Business’s CEO of the Year, and he currently leads Fullcast through its rapid expansion after a $35M seed round.

Amy Cook

Chief Marketing Officer & Co-Founder

  • Follow
Amy Osmond Cook, PhD, is a seasoned marketing and RevOps executive who has helped multiple companies grow from Series A through acquisition. As the founder of Stage Marketing and former CMO at Simplus and PathologyWatch, Amy brings a sharp eye for brand, revenue strategy, and storytelling. She’s also an award-winning business leader, educator, and community builder.

Isaac Westwood

Chief Operating Officer & Co-Founder

  • Follow
Isaac Westwood is a builder of companies and teams. As co-founder and COO of Simplus, he scaled the business from startup to global Salesforce powerhouse, integrating seven acquisitions and growing the team to over 600 employees. At Fullcast, Isaac leads operations and delivery, helping customers translate strategy into execution.

Lance Evanson

Chief Commercial Officer & Co-Founder

  • Follow
Lance Evanson brings deep expertise in go-to-market strategy, partnerships, and growth. As Chief Strategy Officer at Simplus, he led global partner development and drove enterprise deals that helped fuel the company's rise. Now at Fullcast, Lance leads commercial strategy, ensuring that every customer touchpoint reflects Fullcast’s commitment to impact and innovation.
Pete Shelton CRO

Pete Shelton

Chief Revenue Officer

  • Follow
Pete Shelton is an experienced sales executive with a proven track record of scaling revenue at leading enterprise technology companies. Before joining Fullcast as Chief Revenue Officer, Pete served as SVP of Sales at Domo and EVP of Sales at Simplus, where he helped drive significant growth across North America. He also held senior sales roles at Adobe, including AVP of Enterprise Sales for the West.
Pete Shelton CRO

Tim Huss

Chief Financial Officer

  • Follow
Tim Huss is a finance leader with deep experience guiding high-growth SaaS companies through scale and transformation. As CFO of Fullcast, he oversees financial strategy, planning, and operations. Prior to Fullcast, Tim served as CFO and Controller at Simplus, where he played a key role in managing financial performance during the company’s expansion and acquisition.
Pete Shelton CRO

Aubrey Donnelly

Chief of Staff

  • Follow
Aubrey Donnelly brings nearly a decade of experience supporting executives and shaping company culture in high-growth SaaS environments. As Chief of Staff at Fullcast, she drives operational alignment across leadership while serving as a trusted advisor and culture ambassador. Prior to joining Fullcast, Aubrey held key roles at Simplus and MasteryConnect, where she specialized in executive operations, internal communications, and organizational culture.
Pete Shelton CRO

Brittany Davies

Head of People and Culture

  • Follow
Britt Davies is a seasoned HR strategist and workplace culture expert with over 15 years of experience leading People Operations across high-growth companies. At Fullcast, she drives the people and culture strategy to support our mission of transforming go-to-market operations. Prior to joining Fullcast, Britt held executive HR roles at Purple and VASA Fitness.
Pete Shelton CRO

James Platt

General Counsel

  • Follow
With over a decade of experience supporting technology and growth-stage companies, James Platt brings deep expertise in equity and debt financing, corporate governance, M&A, licensing, and commercial transactions. James has spent more than 12 years at Kunzler Bean & Adamson, where he is a Legal Advisor. He began his career conducting due diligence and evaluating investments at the University Venture Fund.

Jason Heidema

Atrium Co-Founder

  • Follow
Jason Heidema is a seasoned entrepreneur and product leader with over 20 years of experience building, scaling, and leading SaaS and consumer software companies. Prior to joining Fullcast, Jason was the Co-Founder and CEO of Atrium, a data-driven sales management platform acquired by Fullcast in 2025. Before Atrium, he co-founded TalentBin, a pioneering talent search engine and recruiting CRM, which was acquired by Monster Worldwide in 2014.

Peter Kazanjy

Atrium Co-Founder

  • Follow
Peter Kazanjy is an entrepreneur, author, and go-to-market expert with deep experience guiding early-stage SaaS companies from product/market fit to scalable revenue growth. He is the Co-founder of Atrium, a sales performance analytics platform acquired by Fullcast in 2025, and the author of Founding Sales, the widely used handbook for startup founders building their first sales teams.

Guy Rubin

Ebsta Founder

  • Follow
Guy Rubin is a seasoned entrepreneur and sales technology leader with over two decades of experience helping B2B revenue teams scale. He is the Founder and former CEO of Ebsta, a leading revenue intelligence platform for Salesforce and HubSpot customers, which joined Fullcast in 2025. At Fullcast, he continues to advance the role of revenue intelligence within the broader RevOps operating system.

SCHEDULE A DEMO