Read the 2026 Benchmarks Report Now!
by Nathan Thompson | Jan 13, 2026 | Sales
Effective reward systems drive 18% higher sales productivity and significantly lower turnover, according to this analysis. Yet many organizations treat their sales commission plan as a simple payment calculation instead of the strategic asset it is. This disconnect is...
by Nathan Thompson | Dec 30, 2025 | Sales
Despite adjusted quotas, most revenue teams still struggle to hit plan. With sellers missing targets at a rate of 76.6% of sellers, incentives have moved from a back-office task to a strategic priority. One projection expects the commission tracking software market...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
