Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 14, 2026 | Sales
Most B2B sales commission rates are often cited as falling between 5% to 10% of a deal’s value. But stopping at a single percentage is a mistake. Your commission strategy is more than a rate; it is a working part of your go-to-market engine. If you fail to tie...
by Nathan Thompson | Jan 12, 2026 | Sales
With 64% of sales professionals willing to leave their jobs for higher pay, setting the right commission rate has become a critical retention strategy. Yet many leaders fall into the trap of searching for a magic average number. The most effective commission plans are...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
