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by Nathan Thompson | Nov 27, 2025 | RevOps
With 64% of companies already seeing cost and revenue benefits from AI, revenue leaders face a clear choice. Yet for many Revenue Operations teams, disjointed systems, manual reporting, and a reactive mindset keep this potential locked. The gap between AI’s promise...
by Nathan Thompson | Nov 27, 2025 | Marketing
Companies invest millions developing innovative products, yet many fail when they meet the market. The issue is rarely engineering. It is the missing connection between what you built, who needs it, and the teams responsible for revenue. This disconnect is common, as...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
