Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 2, 2026 | Uncategorized
By the end of 2025, some industry observers predict thatย over 70%ย of B2B organizations will rely heavily on AI-powered GTM strategies. The pressure to adopt AI is real, but many revenue leaders feel stuck in a sea of vague advice with no clear starting point. Do not...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
