Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 9, 2025 | Blog
Many companies are rushing to unify their sales, marketing, and customer success operations under a single “RevOps” banner. But simply changing titles and org charts often leads to the same old silos with a new name. True revenue operations consolidation...
by Nathan Thompson | Dec 9, 2025 | RevOps
Stop-loss in revenue starts long before a deal slips. It starts when planning, execution, and pay do not connect, creating slow handoffs, messy data, and missed targets. A 2025 McKinsey report found that 64% of companies report AI is enabling use-case-level...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
