Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 2, 2026 | Sales
Your sales forecast is more than a number on a slide. It guides hiring plans, budget allocation, and investor confidence. When it is wrong, the entire business feels the impact. Yet for most companies, that number exposes real risk, with the average organization...
by Nathan Thompson | Dec 31, 2025 | Sales
It is one of the most common and costly failures in business.ย Over 50%ย of revenue leaders missed their forecast at least twice in the past year, a cycle that erodes investor confidence, demoralizes sales teams, and stalls growth. While most organizations...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
