ONBOARD
Onboard Streamlines Tech Operations & Data Hygiene with Fullcast
Want to achieve better data hygiene? Learn how Fullcast helped Onboard achieve balance.
The Company
Backed by the power of Conservice, the
nation’s largest utlility management provider,
Onboard integrates with top service providers
to effortlessly implement and manage bulk
technology services — like internet and smart
home solutions — into profitable, managed
community programs.
Denver Hollingsworth
VP of Marketing at Onboard
“Partnering with Fullcast has helped us strengthen data hygiene across our client portfolios while streamlining the operational complexity of our technology stack.”
The Challenge
When Fullcast began working with Onboard, the company was experiencing the growing pains of scaling a sales team without the operational infrastructure to support it. Marketing worked primarily out of HubSpot, while the sales team used Salesforce and Salesloft. These tools were not properly integrated, leading to issues with lead visibility, reporting, and prioritization.
The Strategy
Onboard partnered with Fullcast to bring clarity and consistency to its operations. Rather than simply fixing isolated issues, Fullcast focused on establishing a system-wide strategy for managing leads, aligning platforms, and creating reporting processes that could scale with growth.