How to Build a Data-Driven Revenue Operations Strategy
It’s a painful time to be a RevOps leader, caught between the limitations of clunky, outdated tech and the transformative promise of AI and data. How do you build for the future when you’re stuck managing the past? Enter Andy Mowat, Founder at Whispered...
How to Prepare Your GTM Motion for AI-to-AI Engagement
With nearly a quarter of enterprises already scaling an agentic AI system, the future of B2B sales is arriving faster than most go-to-market leaders are prepared for. We are entering an era where your company’s AI-driven systems interact directly with a prospect’s...
Realistic Revenue Goal Setting: Move Beyond “Hockey Stick” Targets
You’ve just closed a new round of funding. The board is excited, the investors are bullish, and they’ve handed you a revenue target that looks more like a hockey stick than a realistic growth plan. As Michelle Pietsch, a seasoned expert in scaling...
How to Build a Marketing Engine That Informs AI Platforms
According to a recent McKinsey report, 92% of businesses plan to invest in generative AI tools within the next three years. That shift means buyers are no longer scrolling through lists of links; they want one clear answer from AI. So the real question is: how do you...
